Cookie Policy

1. Introduction

This Cookie Policy explains how Growthline Systems (operated by Axel Östling, sole trader) uses cookies and similar technologies on our website. It should be read together with our Privacy Policy.

2. What Cookies Are

Cookies are small text files stored on your device when you visit a website. They help the site function correctly, remember your preferences and improve your experience. Some cookies are set by us, while others are set by third-party services we use.

3. Categories of Cookies We Use

Essential cookies

Required for the website to function. They handle things like routing, security and basic session state. The site will not work properly without them, so they cannot be turned off.

Functional cookies

Allow the website to remember choices you make (such as scheduling preferences) and provide enhanced functionality. These are only set in connection with features you actively use.

Analytics cookies

Help us understand how visitors interact with the website so we can improve content, navigation and performance.

Advertising and Measurement cookies

Used to measure the performance of our marketing campaigns and to attribute conversions such as demo interactions and consultation bookings. These are only loaded once you have consented to advertising cookies.

Third-party cookies

Set by services we embed or integrate with. We currently use cookies (or similar storage) from the following providers:

• Calendly — used for the embedded scheduler and the "Book Demo" popup. Calendly sets cookies to manage your scheduling session and to remember booking state. See Calendly's Privacy Notice.
• Stripe (where applicable) — if you complete a checkout, Stripe sets cookies to process the payment securely and to help prevent fraud. Stripe cookies are only set when a Stripe checkout is loaded. See Stripe's Privacy Policy.
• Meta Platforms — the Meta Pixel loads only after you consent to advertising cookies. See the dedicated section below.

Our backend automations use GoHighLevel, Twilio, Vapi, n8n and Airtable. These services process form submissions, phone calls, SMS and workflow data on our behalf, but they do not set cookies on this website.

4. Meta Pixel

This website uses the Meta Pixel, provided by Meta Platforms, to:

• understand website usage
• measure advertising performance
• improve marketing campaigns
• measure conversion events such as demo interactions and consultation bookings

Meta may receive information such as:

• pages visited
• buttons clicked
• browser information
• device information
• IP address
• referring website
• conversion events

The Meta Pixel loads only after you consent to advertising cookies. You can change your choice at any time using the "Cookie Settings" link in the footer.

5. Embedded Calendly Scheduling

Our booking section embeds Calendly directly so you can pick a time without leaving the page. When the Calendly widget loads, Calendly may set cookies or use similar browser storage on their domain in order to manage your scheduling session. This happens only when the widget is loaded or opened. Because Calendly is required to complete a booking, it continues to function when you actively choose to schedule a meeting.

If you do not want Calendly to set any cookies, you can avoid loading the embedded scheduler and contact us by email at axel@growthlinesystems.com instead.

6. Managing Your Cookie Preferences

You can update your choices at any time using the "Cookie Settings" link in the footer. You can also control or delete cookies through your browser settings. Most browsers let you:

• See which cookies are stored and delete them individually.
• Block third-party cookies.
• Block cookies from specific sites.
• Block all cookies (note: essential cookies are required for the site to work).
• Delete all cookies when you close the browser.

Useful links: most browsers include cookie controls in their Settings or Preferences menu under "Privacy" or "Security".

7. Changes to this Policy

We may update this Cookie Policy as our services or the tools we use evolve. The updated version will be published on this page with a revised "Last updated" date.

8. Contact

Questions about this Cookie Policy? axel@growthlinesystems.com.